Robin Koval is CEO and President of Truth Initiative®, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. An acclaimed leader in the advertising and marketing world, and New York Times best-selling author, Koval joined Truth Initiative in 2013. She led the successful 2014 re-launch of the award-winning and lifesaving truth® youth tobacco prevention campaign and redirected the organization’s world-class research, public education and activism programs.
Prior to joining Truth Initiative, Koval was co-founder and CEO of the Kaplan Thaler Group, and grew the company from a fledgling start-up in 1997 to a billion-dollar agency working with leading brands such as Procter & Gamble, Pfizer, Wendy’s and Aflac. She was named CEO when her agency merged with Publicis to become Publicis Kaplan Thaler and led the 700-person agency to become the fifth largest in New York City.
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