As CMO of the largest global wedding planning company, The Knot Worldwide, Dhanusha Sivajee leads editorial, brand, consumer and B2B marketing strategies across the company’s international family of leading lifestage brands, including The Knot, WeddingWire, Bodas.net, The Bump, Lasting and more.
Sivajee’s been an integral part in building and continuing to maintain The Knot’s unwavering brand equity and leadership among engaged couples, leading to the merger and take private deal of The Knot/XO Group for nearly $1B in December 2018. The deal resulted in the merging of the two leading wedding planning brands, The Knot and WeddingWire, to create The Knot Worldwide, the largest global wedding planning company.
Previously, she served as CMO of AOL’s Brand Group and was responsible for driving audience growth. She also worked for Bloomberg as VP of Global Marketing and and HBO developing the go-to market strategy for HBO GO.
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