Martha Boudreau is Executive Vice President, Chief Communications and Marketing Officer (CCMO) at AARP and sits on organization’s Executive Team. With 38 million members, AARP is the nation’s largest social mission organization. Her responsibilities include: membership acquisition & renewal; digital, mobile and voice marketing; brand stewardship; brand advertising; media relations; and, social media. AARP’s award winning publications, AARP The Magazine & The Bulletin are her responsibility as well as AARP’s contact centers which provide support for members and handle 500,000 calls each month. Martha established AARP Experience (AARPx), a newly created customer experience function designed to create a consistent high value, seamless experience for members across all platforms. Prior to joining AARP, Martha served as President, Mid-Atlantic & Latin America for FleishmanHillard a leading global communications firm.
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