John Petty

JP is the Head of Social Strategy for one of the world’s most renowned independent advertising agencies, Wieden & Kennedy. He came to W&K from Translation where he had spent almost six years working on social and content strategy for the agency’s client roster. He approaches his job differently than most. In his own words, “There’s a focus on Digital (banners, Facebook, Twitter, Instagram, Snapchat, YouTube, etc.) and then there’s a focus on Social (real people, sharing real people stories, with their real friends and family). We can talk about digital media all day long, but I’d rather focus on the latter.”