Kris Krane has dedicated his career to reforming the nation’s misguided drug policies. He is the co-founder and president of 4Front Ventures, a cannabis company that operates dispensaries and production facilities in nine states. Prior to forming 4Front in 2011, Kris served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry. Before entering the business side of cannabis, he was a leading figure in the advocacy and reform movement, serving as associate director of NORML (2000-2005) and executive director of Students for Sensible Drug Policy (2006-2009). He currently serves on the National Cannabis Industry Association board of directors and pens a column about the cannabis industry for Forbes.