As Chief Intelligence Officer, Amy leads a team focused on data-driven decision-making. Consumer understanding is at the center of the practice: understanding the audience and what they think, feel and do along their journey. This understanding helps Amy and the team move upstream into business strategy and also downstream, optimizing every dollar spent.
Amy came to Droga5 from J. Walter Thompson where she built a full-service analytics capability, from business planning to optimization and ROI measurement. Prior to that, she was at BBDO/Proximity, where she was Head of Data and Analytics, building the digital analytics capability from the ground up.
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