Jessie Scoullar is managing director of Wicksteed Works, a London-based agency empowering artists to maximise their potential through connection, communication and coordination of kick-ass direct-to-fan marketing and retail campaigns. She also consults in music licensing. Wicksteed Works clients past and present include Laura Marling, Bic Runga, Mumford & Sons, Paul Kalkbrenner, Elvis Costello, Noel Gallagher's High Flying Birds, Eurovision, Neil Finn, Little Boots and Paul McCartney.
In 2014 Jessie published the first comprehensive comparison of direct-to-fan music marketing and retail services, Direct-to-Fan: Which Platform, with expanded and updated editions launched in 2016 and 2018. She cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media's Creative Services team. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.