Mike Tunnicliffe

A commercially-minded executive with a strong track record, Mike Tunnicliffe is Universal Music Group's first head of Brand Partnerships in the USA. Mike heads Universal Music Group and Brands (UMGB) , a music strategy , partnerships and activation agency inside Universal Music Group, USA. UMGB works closely with all UMG labels, artists, and management to deliver transformational music based marketing solutions, platforms, experiences, and content for brands as well as new revenue opportunities for artists, labels and artists’ brands.

He has served on the board of the leading environmental not-for-profit group Rock The Earth . He is also a member of PTTOW! an invite-only community and summit for today's most creative and inspiring CEOs, CMOs and Icons and is a member of the Gun Safety Alliance.