Joanna Gaines

Founder
Magnolia

Chip and Joanna Gaines are the founders of Magnolia, a Waco, Texas-based company they started together in 2003. For Chip and Jo, what started as a tiny home decor shop has since grown into a national home and lifestyle brand spanning retail, home design and construction, media and more. They are also the Chief Creative Officers for Magnolia’s joint-venture with Discovery, Inc., which was announced late last year and includes plans for the couple’s very own, Magnolia-inspired television network set to launch in late 2020.



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