Tracy Rolling

Experience Director
Futurice

Tracy Rolling is a consultant focused on emerging technology. She is Experience Director at Futurice, an international innovation agency based in Europe. She has worked for many years at the sweet spot where technology moves from the realm of research into into the realm of human utility, building location-based services for smart phones in 2008, apps for watches in 2015, and dabbling in AR and VR in 2016.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.