Someone Great was founded by Katie Malcolmson, a music professional and ex music writer who has worked in the industry for 9 years. After a few years in sales, communications, events and label coordinator roles at Banquet Records, [PIAS] UK and The Association of Independent Festivals alongside writing for London In Stereo and GoldFlakePaint, Malcolmson began her PR career as Campaign & Account Manager at a lifestyle and events PR agency, before moving on to become a Music Publicist at 9PR. Malcolmson then became Head of Press at revered indie label One Little Indian Records (Björk, Ásgeir, Poppy Ackroyd, Peluché, TUSKS etc), alongside running the UK office of US-based PR and Marketing company, Brixton Agency. She set up Someone Great in Jan 2019, working with the rosters of labels such as Erased Tapes, Run For Cover, Orindal Records, One Little Indian, Deutsche Grammophon and more.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.