Becci is a music industry communications, events, partnerships and artist development specialist. Now Senior Grants and Programmes Manager at PRS Foundation, the UK's leading charitable funder of new music and talent, she leads the planning, management and evaluation of all PRS Foundation’s grants and programme activities. With over 17 years of experience including events, international artist and businesses development (such as showcases, trade fairs, and market development), brand and asset management, as well as leading multiple teams within the public and private sector. She directed all communications for Cerdd Cymru : Music Wales; WOMEX 13 deliver partners, to lead multiple organisations providing £3million economic impact to Wales and garnered over 30 hours of regional, national and international television and radio broadcast. Through her music industry consultancy, Life Medicine she leveraged her network and industry insight to support her clients. She advises the likes of JAAK, Help Musicians UK, Association of Independent Music, Welsh Government, PRS Foundation and Arts Council of Wales. She has previously held roles at Roadrunner Records, Welsh Music Foundation, and Wales Arts International.
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