Shelby Kennedy

VP/Ent Rel

As a music industry veteran, Shelby Kennedy continues to utilize his passion for developing today's music creators. During his tenure at Lyric Street Records, Kennedy's involvement with SheDaisy and Rascal Flatts firmly established the label. He also introduced Alan Jackson to then bourgeoning label Arista Nashville. In the recording studio, he works from both sides of the glass as a producer and a background vocalist. As a songwriter, Kennedy's first cut was recorded by Ray Charles, and he counts Reba McEntire's "I'm A Survivor" among his favorite triumphs. Graduating from Belmont University in 1985, he received the inaugural Mike Curb School of Music Business Award of Excellence in 1996. He is a rare executive to have served writer and publisher relations for both ASCAP and BMI. He has been an adjunct professor for the Mike Curb College of Entertainment & Music Business at Belmont University and has served on Nashville’s Board of Governors for the Recording Academy Board as well as the Board of Directors for NSAI. After successfully wearing many hats throughout his career as a PRO executive, songwriter, publisher, A&R director, studio vocalist, artist manager, and producer, Kennedy currently serves as Vice President, Entertainment Relations for TuneCore where he cultivates relationships to serve today’s music creators in areas of digital distribution, publishing administration, and other career-building services.

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