Karin Giefer

Design Dir
McKinsey & Co.

Karin leads the applied data practice at frog. She’s a seasoned design strategist with a specialty in the human, business and infrastructure systems of our physical world. Part designer, part data-driven business strategist, part implementation specialist,

Karin has worked with some of the largest companies and organizations in the world—such as Apple, GE, Walmart, Institutions of Higher Learning, and various government entities—to determine what to make and do, why to do it and how to innovate contextually, both immediately and over the long term.

Before joining frog, Karin did tours with Wieden + Kennedy as Director of Business Innovation, Arup as Associate Principal of Applied Data Strategies, and various Federal Entities.

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