Lou Plaia

Founder/EVP Industry Relations (North America)
ReverbNation

Co-founded ReverbNation in 2006. ReverbNation is the global leader in empowering independent Artists to advance their careers. Since its inception, ReverbNation has remained committed to giving more than 5 million artists exposure to the music industry, connection to a worldwide audience, and access to powerful promotional tools. The company's industry-leading talent identification capability has positioned ReverbNation to play a pivotal role in the development of the next generation of successful Artists. The company operates worldwide with customers on every continent and more than 10 million unique visitors come to ReverbNation.com every month.

Plaia dedicates most of his time brokering valuable opportunities for the 5 million Artists on ReverbNation by connecting them to record labels, talent buyers, managers, music supervisors, publications, radio stations, brands, recording studios, and other music industry professionals. Plaia recently created alliances with more than two dozen record labels whereby ReverbNation has become an A&R source for the labels. Plaia also created partnerships in the live music space with Summerfest, Warped Tour, The Sturgis Buffalo Chip Festival, Rocklahoma, Launch Music Conference, and many other high profile events.

Plaia also launched Hot Rats Entertainment, a management/consultant firm, in January 2016.

Prior to ReverbNation, Plaia worked at Atlantic Records for eleven years where his last role was as VP of Strategic Marketing and worked with Jewel, Hootie & the Blowfish, Collective Soul, George Carlin, and hundreds of other Artists. Plaia then became the Head of Marketing and Artist Development for Atlantic imprint, Lava Records, where he worked for four years with artists such as Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Matchbox 20, and many others. He was also responsible for negotiating strategic partnerships such as Nascar's Chevy Rock n Roll 400, Disney's Grad Night and many other sponsorship deals.

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