Michael Starr
Michael Starr is the Head of Promotion at NYC-based indie powerhouse, GLASSNOTE RECORDS. For nearly 15 years, he has helped lead successful single & album campaigns with artists such as MUMFORD & SONS, PHOENIX, JADE BIRD, CHILDISH GAMBINO, CHVRCHES, GROUPLOVE, HAMILTON LEITHAUSER and more. In 2024, he helped break the east London band, bby, who achieved 2 Alternative radio hits over the past year.
Starr's career in the music industry spans 30+ years, and he's been fortunate enough to spend them all in Texas (he lives in Austin).
From running a record store in college, to implementing regional Alternative music marketing campaigns in the 90s. He has been doing Promotion full-time since 2001.
Michael has mentored many up & coming executives who have gone on to work for other labels and artists. In fact, his favorite part of every SxSW is the Mentor Sessions, as he loves to meet enthusiastic and like-minded music fans, and help them visualize & achieve their career goals.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.