Coded Bias

Coded Bias

"Coded Bias" weaves a history of the small homogeneous group of men who defined artificial intelligence and forged the culture of Silicon Valley—a culture that is already reshaping the world. As artificial intelligence moves out of the data science labs and into the real world, bias has the potential to be deployed at scale. Emboldened by troubling discoveries, Buolamwini charts a way forward by joining the ranks of other concerned experts to form a justice league committed to the more humane and ethical use of the AI systems that will shape the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Shalini Kantayya




Director: Shalini Kantayya
Producer: Shalini Kantayya
Cinematographer: Steve Acevedo
Editor: Zachary Ludescher, Alexandra Gilwit, Shalini Kantayya
Music: Katya Mihailova
Principal Cast: Joy Buolamwini, Cathy O'Neil, Zeynep Tufecki, Meredith Broussard, Safiya Umoja Noble, Silkie Carlo, Ravi Naik, Virginia Eubanks
Additional Credits: Co-Producer: Sabine Hoffman


Jason Ishikawa
Public Film Contact
Shalini Kantayya
7th Empire Media
(646) 942-7444
Publicity Contact
Adam J. Segal, The 2050 Group
(202) 422-4673‬
Sales Agent
Cinetic Media
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year: 2020
Genre: Documentary
Screening Section: Festival Favorites
Screening Category: Documentary Feature
Country: China, South Africa, United Kingdom, United States
Language: English
Runtime: 87 mins