In 1990, Sega, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
The Friday, March 20th screening of Console Wars at the ZACH Theatre are open to holders of 3-Day Gaming Expo Wristbands, who join the secondary access line.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Jonah Tulis, Blake J. Harris
Seth Rogen, Evan Goldberg, James Weaver, Scott Rudin, Eli Bush, Julian Rosenberg, Jonah Tulis, Blake J. Harris, Katie Mustard, Douglas Blush
Josh Bayer, Matthew Hamachek, Neal Usatin
Shinobu Toyoda, Tom Kalinske, Ellen Beth Van Buskirk, Steve Race, Howard Lincoln, Howard Phillips
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