American Rapstar

American Rapstar

A new scene of troubled, lo-fi young rappers have emerged from Trump’s America, utilizing the SoundCloud streaming platform to quickly become the most culturally disruptive force in hip hop, shocking the world with their rambunctious antics, prescription drug use, facial tattoos, and rebellious punk energy. What do these newly minted millionaire artists say about the state of youth culture today and the future of the music streaming economy? We examine the SoundCloud rap scene’s biggest stars from within the culture as well placing them in the broader musical context in an attempt to understand how we arrived here and where we are headed.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Justin Staple


Director: Justin Staple
Producer: Braxton Pope, Kerstin Emhoff
Cinematographer: Michael Pessah
Editor: Justin Staple
Music: Nathan Williams
Principal Cast: Diego "Lil Xan" Leonas, Danielle "Bhad Bhabie" Bregoli, Omar "Smokepurpp" Pineiro, Jon Caramanica
Additional Credits: Co-Producer: Tyler Benz, Co-Producer: Albert Lago


Public Film Contact
Justin Staple
Justin Staple
Publicity Contact
Braxton Pope
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year: 2020
Premiere Status: World Premiere
Genre: Music
Screening Section: 24 Beats Per Second
Screening Category: Documentary Feature
Country: United States
Language: English
Runtime: 79 mins