Insert Coin

Eugene Jarvis, the creator of 80s classic videogames such as Defender and Robotron, returns to the industry in the 90s. In the process, he assembles a team that pioneers the concept of bringing live action into videogames, kickstarting a new era in the arcades.

The technology mushrooms into massive hits such as Mortal Kombat and NBA Jam and soon the team begins to conquer the world. What began as a small tight-knit group begins to deal with success and eventually the rise of home consumer technology.

The Friday, March 20th screening of Insert Coin at the ZACH Theatre are open to holders of 3-Day Gaming Expo Wristbands, who join the secondary access line.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Joshua Tsui




Director: Joshua Tsui
Executive Producer: Cristina Tsui
Cinematographer: Mateo Shulman
Editor: Joshua Tsui
Sound Designer: John Wong
Music: Savant
Principal Cast: Eugene Jarvis, Ernest Cline, Paul W.S. Anderson, George Petro, John Tobias, Andrea Rene, Jeff Gerstmann


Cargo Film & Releasing
Publicity Contact
Kara Maclean
(310) 955-1057 ext 2
Sales Agent
David Piperni
Primary Entry: Platinum Badge, Artist Wristband, Film Badge, Gaming Wristband
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year: 2020
Premiere Status: World Premiere
Genre: Documentary
Screening Section: Documentary Spotlight
Screening Category: Documentary Feature
Country: United States
Language: English
Runtime: 101 mins