Track: Advertising & Brand Experience

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Advertising Enters The Next Dimension

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Advertising in an AI World

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AI: It Doesn’t Have to be at Odds With Creativity

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Aileen Horgan (Atlassian): Mentor

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Alexandra Reichek (Chekmark Consulting /Chekmark Eats): Mentor

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Alexis Lanman (New Waterloo): Mentor

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Amber Anderson (Totes + Pears): Mentor

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Anthropology 101: Customers in Context

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Approaches for Impulse and Considered Purchases
Presented by:
The Advertising Research Foundation

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AR Taking Over E-commerce

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Authentic Storytelling Meet Up

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Benjamin Jaffe (Cowan, Debaets, Abrahams & Sheppard, LLP): Mentor

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Bia Granja (YOUPIX): Mentor

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Black Movement in Digital Spaces

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Brand Experience: Impact to Equity & Loyalty
Presented by:
The University of Texas at Austin

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Brand Purpose Before Profit
Presented by:
Department for International Trade

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Brand Safety: What Are You Doing About It?

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Brands & Commerce in China: Real Cases You'll Love

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Brands Should Empower Rather Than Drown Creators

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Building a Cult (Hospital) Brand

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Caitlin Gutekunst (Creativity, Inc.): Mentor

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Caren Carrasco (Benjamin David Group): Mentor

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Carlos Gil (Author, The End of Marketing): Mentor

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Closing the Gap Between IRL and URL Experiences

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A Code to Measure the Value of Experience

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The Context Marketing Revolution

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Book Reading

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Convergence Keynote: 5 Ways You're Killing Your Creative Potential

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Keynote

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Crazy in Love: Building a Beloved Brand

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The Creative Agency of the Future: Your Consumers

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A Data-Driven Look at America’s Food Neuroses

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The Data's Take on Diversity in Advertising

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David Meltzer (Sports 1 Marketing / Meltzer Enterprises): Mentor

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Defining Times: Evolving Word Usage & Definitions

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Developing the Multiexperience Meet Up

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Dismantling Gender in Branding

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Dollars & Sense: The Case for Sensory Branding

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Doubling Creative Impact with Human-Centered Data

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Events: The Next Frontier in Omnichannel Marketing
Presented by:
Eventbase

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The Evolution of Diversity in Advertising

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Fake News to Real Good: How Adland Can Fund Both
Presented by:
Department for International Trade

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F*ck Conventions: The Faces of Creativity in 2020

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Featured Session: Jen Wong: Building a Business with a Community of 430 Million

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Featured Session

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Featured Session: The Future of Influence is #accountable

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Featured Session

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Featured Session: The Media Revolution is Now and It’s Digital

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Featured Session

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Forgettable, That’s What You Are (Until Now)

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Fuck Monday: Being Your Own Boss

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Podcast

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The Future of Data is Decentralized

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Globalization + Localization = Transcreation

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Habits and How They Get Formed
Presented by:
The Advertising Research Foundation

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How Big Is Your Privilege Meet Up

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How to Avoid Purpose Fatigue

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How to be an Alien: Creativity in a Foreign Land

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How to Resurrect Personal Relevance
Presented by:
Accenture Interactive

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Influencing Content in a Digital Age
Presented by:
Department for International Trade

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Invisible Majority? Educated, Working, Going Broke

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Is Purpose Driven Marketing Going up in Smoke?

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Jamie Petty Galis (Petty-Galis, Inc.): Mentor

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Jenessa Carder (Isobar): Mentor

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John Lilly (Lateral Capital Management, LLC): Mentor

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Joseph Jaffe (HMS Beagle): Mentor

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Joshua Sessler (Cowan, DeBaets, Abrahams & Sheppard LLP): Mentor

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A Journey Into the Future of Audio Meet Up

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Kana LiVolsi (Dos Mundos Creative): Mentor

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Karine Bengualid (Brought to you by the Letter K): Mentor

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Kate Ivory (OMD EMEA): Mentor

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Keith Weisberg (Google): Mentor

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Lessons on Storytelling From the Future
Presented by:
Department for International Trade

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Lon Taylor (First Insights): Mentor

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Look Who’s Talking: Voice, Persona, and Brand

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Making Noise at the Loudest Time in History

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Marina Barayeva (Marketing for Creatives): Mentor

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Marketing in the Age of Digital Community

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Megan Cunningham (Magnet Media, Inc.): Mentor

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Movement Makers: How Movements Drive Social Change

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Move Over AI: How Innate Intelligence Gets Action

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Neuromarketing: Unlock a Focus Group’s Subconscious

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Nicholas Selz (YouTube/Google): Mentor

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OK Boomer! Demystifying Online Culture & Narrative

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Oliver Kemmann (KEMWEB): Mentor

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On Brand Podcast Live: Building a VR Brand

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Podcast

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Optimize the Vote!

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Over The Influence? The Future of Social Marketing

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Painting By Numbers: Ad Creative & AI
Presented by:
The Advertising Research Foundation

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Partnerships Community Meet Up

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The Passion Economy

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Book Reading

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The Power of Digital Media: Elevating Queer Voices

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R

Retail Innovation That Builds True Connection
Presented by:
Accenture Interactive

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The Role of Female-Led Brands in the 2020 Election

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Round Tables: Career Guidance Session #1

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Round Table

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Round Tables: Career Guidance Session #2

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Round Table

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Run Your Brand Like a Presidential Campaign
Presented by:
BerlinRosen

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Ryan Johnson (RPA): Mentor

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S

Sarah Karney (New Waterloo): Mentor

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Scoring Brand Experiences: Taking a Cue From Film

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Self-CEO: High Conscious for High Performance

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SEO Power Hour Meet Up

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Sex Tech Unleashed

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Shilpa Bakre (University of Texas): Mentor

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Signs That Your Business is Ready to Podcast

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Podcast

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Simone Kliass: Mentor

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Social Change to My Ears: Music for Impact

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Sonic Identity: To be Heard is to be Seen

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Storytelling with Purpose: Biometrics & Impact

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T

Today’s Dad, Disconnected Until Purposeful

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Too Much Damn Content

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Trends 2020: A Digital Reset for a World in Need
Presented by:
Accenture Interactive

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The Truth Behind Brand Hijacks

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Understanding Your Customers: Big Data vs Small Data
Presented by:
The Advertising Research Foundation

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Using Anxiety to Find Your Inner Creator

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Using Metrics, Risk & Feedback in Arts Marketing

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Victor Lee (RXBAR): Mentor

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We Target the Ones We Love

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What Evolving News Consumption Means for Brands

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Why AI Can't Solve AI's Marketing Problem

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Why Asian Americans Matter to Marketers Now

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Why Emotions in Advertising Matter
Presented by:
The Advertising Research Foundation

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Why Super-Forecasting Wins

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Y

You’re Just a Number and You F*cking Love It

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Your Future Self/Your Future Consumer

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You Win Some, You Lose A Lot, You Win Some Back Meet Up

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