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Advertising & Brand Experience
Presentation
Session

Advertising Enters The Next Dimension

Mar 17, 2020
3:30pm – 4:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising in an AI World

Mar 13, 2020
3:30pm – 4:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

AI: It Doesn’t Have to be at Odds With Creativity

Mar 16, 2020
9:30am – 10:30am

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Aileen Horgan (Atlassian): Mentor

Mar 13, 2020
2:00pm – 3:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Alexandra Reichek (Chekmark Consulting /Chekmark Eats): Mentor

Mar 13, 2020
2:00pm – 3:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Alexis Lanman (New Waterloo): Mentor

Mar 15, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Amber Anderson (Totes + Pears): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Anthropology 101: Customers in Context

Mar 15, 2020
3:30pm – 4:30pm

Fairmont
Manchester CD
101 Red River.

Approaches for Impulse and Considered Purchases

presented by The Advertising Research Foundation

Mar 17, 2020
3:30pm – 4:30pm

Fairmont
Manchester CD
101 Red River.

AR Taking Over E-commerce

Mar 16, 2020
3:30pm – 4:30pm

Fairmont
Manchester CD
101 Red River.

Authentic Storytelling Meet Up

Mar 16, 2020
12:30pm – 1:30pm

Fairmont
Violet
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

Benjamin Jaffe (Cowan, Debaets, Abrahams & Sheppard, LLP): Mentor

Mar 18, 2020
11:00am – 12:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Bia Granja (YOUPIX): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Black Movement in Digital Spaces

Mar 18, 2020
2:00pm – 3:00pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Brand Experience: Impact to Equity & Loyalty

presented by The University of Texas at Austin

Mar 13, 2020
2:00pm – 3:00pm

Fairmont
Palm Park B
101 Red River.

Advertising & Brand Experience
Presentation
Session

Brand Purpose Before Profit

presented by Department for International Trade

Mar 14, 2020
2:00pm – 3:00pm

British Music Embassy @ Cedar Street Courtyard
208 W 4th St Suite C

Brand Safety: What Are You Doing About It?

Mar 14, 2020
10:00am – 10:15am

Fairmont
Congressional A
101 Red River.

Advertising & Brand Experience
Presentation
Session

Brands & Commerce in China: Real Cases You'll Love

Mar 13, 2020
12:30pm – 1:30pm

Fairmont
Manchester EFG
101 Red River.

Brands Should Empower Rather Than Drown Creators

Mar 16, 2020
9:30am – 10:30am

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Building a Cult (Hospital) Brand

Mar 18, 2020
11:00am – 12:00pm

Fairmont
Manchester EFG
101 Red River.

Caitlin Gutekunst (Creativity, Inc.): Mentor

Mar 17, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Caren Carrasco (Benjamin David Group): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Carlos Gil (Author, The End of Marketing): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Closing the Gap Between IRL and URL Experiences

Mar 16, 2020
12:30pm – 1:30pm

Fairmont
Manchester CD
101 Red River.

A Code to Measure the Value of Experience

Mar 17, 2020
11:00am – 11:15am

Hilton Austin Downtown
Room 400-402
500 E 4th St.

Advertising & Brand Experience
Book Reading
Session

The Context Marketing Revolution

Mar 15, 2020
9:30am – 10:30am

Austin Convention Center
Room 10AB
500 E Cesar Chavez

Convergence Keynote: 5 Ways You're Killing Your Creative Potential

Mar 17, 2020
2:00pm – 3:00pm

Austin Convention Center
Ballroom D
500 E Cesar Chavez

Advertising & Brand Experience
Keynote
Session

Crazy in Love: Building a Beloved Brand

Mar 14, 2020
3:30pm – 4:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

The Creative Agency of the Future: Your Consumers

Mar 13, 2020
11:00am – 12:00pm

Fairmont
Manchester CD
101 Red River.

A Data-Driven Look at America’s Food Neuroses

Mar 15, 2020
11:30am – 11:45am

Fairmont
Congressional A
101 Red River.

The Data's Take on Diversity in Advertising

Mar 15, 2020
11:45am – 12:00pm

Fairmont
Congressional A
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

David Meltzer (Sports 1 Marketing / Meltzer Enterprises): Mentor

Mar 15, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Defining Times: Evolving Word Usage & Definitions

Mar 17, 2020
12:30pm – 1:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Developing the Multiexperience Meet Up

Mar 13, 2020
3:30pm – 4:30pm

JW Marriott
Room 402
110 E 2nd St.

Advertising & Brand Experience
Presentation
Session

Dismantling Gender in Branding

Mar 14, 2020
11:00am – 12:00pm

Fairmont
Manchester EFG
101 Red River.

Dollars & Sense: The Case for Sensory Branding

Mar 14, 2020
12:30pm – 1:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Doubling Creative Impact with Human-Centered Data

Mar 15, 2020
9:30am – 10:30am

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Events: The Next Frontier in Omnichannel Marketing

presented by Eventbase

Mar 16, 2020
3:30pm – 4:30pm

Fairmont
Manchester EFG
101 Red River.

The Evolution of Diversity in Advertising

Mar 18, 2020
12:30pm – 1:30pm

Fairmont
Manchester A
101 Red River.

Fake News to Real Good: How Adland Can Fund Both

presented by Department for International Trade

Mar 14, 2020
5:00pm – 6:00pm

British Music Embassy @ Cedar Street Courtyard
208 W 4th St Suite C

F*ck Conventions: The Faces of Creativity in 2020

Mar 14, 2020
9:30am – 10:30am

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Featured Session
Session

Featured Session: Jen Wong: Building a Business with a Community of 430 Million

Mar 13, 2020
12:30pm – 1:30pm

Hilton Austin Downtown
Salon H
500 E 4th St.

Featured Session: The Future of Influence is #accountable

Mar 17, 2020
11:00am – 12:00pm

JW Marriott
Salon 5-6
110 E 2nd St.

Advertising & Brand Experience
Featured Session
Session

Featured Session: The Media Revolution is Now and It’s Digital

Mar 15, 2020
2:00pm – 3:00pm

JW Marriott
Salon 5-6
110 E 2nd St.

Advertising & Brand Experience
Featured Session
Session

Forgettable, That’s What You Are (Until Now)

Mar 15, 2020
11:00am – 12:00pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Fuck Monday: Being Your Own Boss

Mar 17, 2020
9:30am – 10:30am

Hilton Austin Downtown
Room 406
500 E 4th St.

Advertising & Brand Experience
Podcast
Session

The Future of Data is Decentralized

Mar 14, 2020
12:30pm – 1:30pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Globalization + Localization = Transcreation

Mar 14, 2020
9:30am – 9:45am

Fairmont
Congressional A
101 Red River.

Habits and How They Get Formed

presented by The Advertising Research Foundation

Mar 17, 2020
9:30am – 10:30am

Fairmont
Manchester CD
101 Red River.

How Big Is Your Privilege Meet Up

Mar 14, 2020
12:30pm – 1:30pm

Fairmont
Violet
101 Red River.

How to Avoid Purpose Fatigue

Mar 15, 2020
11:00am – 12:00pm

Austin Convention Center
Trade Show - Next Stage - Exhibit Hall 4
500 E Cesar Chavez

How to be an Alien: Creativity in a Foreign Land

Mar 14, 2020
9:45am – 10:00am

Fairmont
Congressional A
101 Red River.

Advertising & Brand Experience
Presentation
Session

How to Resurrect Personal Relevance

presented by Accenture Interactive

Mar 15, 2020
12:30pm – 1:30pm

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St.

Influencing Content in a Digital Age

presented by Department for International Trade

Mar 15, 2020
12:30pm – 1:30pm

British Music Embassy @ Cedar Street Courtyard
208 W 4th St Suite C

Invisible Majority? Educated, Working, Going Broke

Mar 16, 2020
3:45pm – 4:00pm

Fairmont
Congressional A
101 Red River.

Is Purpose Driven Marketing Going up in Smoke?

Mar 18, 2020
2:00pm – 3:00pm

Fairmont
Manchester A
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

Jamie Petty Galis (Petty-Galis, Inc.): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Jenessa Carder (Isobar): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

John Lilly (Lateral Capital Management, LLC): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Joseph Jaffe (HMS Beagle): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Joshua Sessler (Cowan, DeBaets, Abrahams & Sheppard LLP): Mentor

Mar 13, 2020
2:00pm – 3:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

A Journey Into the Future of Audio Meet Up

Mar 17, 2020
2:00pm – 3:00pm

JW Marriott
Room 402
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Kana LiVolsi (Dos Mundos Creative): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Karine Bengualid (Brought to you by the Letter K): Mentor

Mar 17, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Kate Ivory (OMD EMEA): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Keith Weisberg (Google): Mentor

Mar 13, 2020
2:00pm – 3:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Lessons on Storytelling From the Future

presented by Department for International Trade

Mar 14, 2020
12:30pm – 1:30pm

British Music Embassy @ Cedar Street Courtyard
208 W 4th St Suite C

Advertising & Brand Experience
Mentor Session
Session

Lon Taylor (First Insights): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Look Who’s Talking: Voice, Persona, and Brand

Mar 16, 2020
12:30pm – 1:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Making Noise at the Loudest Time in History

Mar 16, 2020
3:30pm – 4:30pm

Austin Convention Center
Trade Show - Next Stage - Exhibit Hall 4
500 E Cesar Chavez

Advertising & Brand Experience
Mentor Session
Session

Marina Barayeva (Marketing for Creatives): Mentor

Mar 18, 2020
11:00am – 12:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Marketing in the Age of Digital Community

Mar 13, 2020
12:30pm – 1:30pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

Megan Cunningham (Magnet Media, Inc.): Mentor

Mar 15, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Movement Makers: How Movements Drive Social Change

Mar 13, 2020
5:00pm – 6:00pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Move Over AI: How Innate Intelligence Gets Action

Mar 15, 2020
9:30am – 10:30am

Fairmont
Manchester EFG
101 Red River.

Neuromarketing: Unlock a Focus Group’s Subconscious

Mar 13, 2020
11:00am – 12:00pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Nicholas Selz (YouTube/Google): Mentor

Mar 16, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

OK Boomer! Demystifying Online Culture & Narrative

Mar 16, 2020
11:00am – 12:00pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

Oliver Kemmann (KEMWEB): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

On Brand Podcast Live: Building a VR Brand

Mar 15, 2020
3:30pm – 4:30pm

Hilton Austin Downtown
Room 406
500 E 4th St.

Advertising & Brand Experience
Podcast
Session

Optimize the Vote!

Mar 15, 2020
5:00pm – 6:00pm

Fairmont
Manchester CD
101 Red River.

Over The Influence? The Future of Social Marketing

Mar 15, 2020
12:30pm – 1:30pm

Fairmont
Manchester CD
101 Red River.

Painting By Numbers: Ad Creative & AI

presented by The Advertising Research Foundation

Mar 17, 2020
12:30pm – 1:30pm

Fairmont
Manchester CD
101 Red River.

Partnerships Community Meet Up

Mar 16, 2020
2:00pm – 3:00pm

Fairmont
Violet
101 Red River.

Advertising & Brand Experience
Book Reading
Session

The Passion Economy

Mar 17, 2020
9:30am – 10:30am

Austin Convention Center
Room 9ABC
500 E Cesar Chavez

The Power of Digital Media: Elevating Queer Voices

Mar 15, 2020
11:00am – 12:00pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Retail Innovation That Builds True Connection

presented by Accenture Interactive

Mar 15, 2020
11:00am – 12:00pm

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St.

The Role of Female-Led Brands in the 2020 Election

Mar 14, 2020
3:30pm – 4:30pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Round Table
Session

Round Tables: Career Guidance Session #1

Mar 15, 2020
2:00pm – 3:00pm

JW Marriott
Brazos Room
110 E 2nd St.

Round Tables: Career Guidance Session #2

Mar 15, 2020
3:30pm – 4:30pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Round Table
Session

Run Your Brand Like a Presidential Campaign

presented by BerlinRosen

Mar 15, 2020
3:30pm – 4:30pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Ryan Johnson (RPA): Mentor

Mar 18, 2020
11:00am – 12:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Sarah Karney (New Waterloo): Mentor

Mar 18, 2020
11:00am – 12:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Scoring Brand Experiences: Taking a Cue From Film

Mar 16, 2020
5:00pm – 6:00pm

Fairmont
Manchester CD
101 Red River.

Self-CEO: High Conscious for High Performance

Mar 18, 2020
3:30pm – 4:30pm

Fairmont
Manchester A
101 Red River.

SEO Power Hour Meet Up

Mar 15, 2020
3:30pm – 4:30pm

Fairmont
Violet
101 Red River.

Sex Tech Unleashed

Mar 14, 2020
5:00pm – 6:00pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

Shilpa Bakre (University of Texas): Mentor

Mar 13, 2020
2:00pm – 3:15pm

JW Marriott
Brazos Room
110 E 2nd St.

Signs That Your Business is Ready to Podcast

Mar 14, 2020
5:00pm – 6:00pm

Hilton Austin Downtown
Room 406
500 E 4th St.

Advertising & Brand Experience
Podcast
Session

Simone Kliass: Mentor

Mar 17, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

Advertising & Brand Experience
Mentor Session
Session

Social Change to My Ears: Music for Impact

Mar 18, 2020
11:00am – 12:00pm

Fairmont
Manchester A
101 Red River.

Advertising & Brand Experience
Presentation
Session

Sonic Identity: To be Heard is to be Seen

Mar 18, 2020
12:30pm – 1:30pm

Fairmont
Manchester EFG
101 Red River.

Storytelling with Purpose: Biometrics & Impact

Mar 17, 2020
9:30am – 10:30am

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Today’s Dad, Disconnected Until Purposeful

Mar 15, 2020
11:15am – 11:30am

Fairmont
Congressional A
101 Red River.

Too Much Damn Content

Mar 16, 2020
4:00pm – 4:15pm

Fairmont
Congressional A
101 Red River.

Advertising & Brand Experience
Presentation
Session

Trends 2020: A Digital Reset for a World in Need

presented by Accenture Interactive

Mar 15, 2020
9:30am – 10:30am

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St.

The Truth Behind Brand Hijacks

Mar 13, 2020
5:00pm – 6:00pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Understanding Your Customers: Big Data vs Small Data

presented by The Advertising Research Foundation

Mar 17, 2020
5:00pm – 6:00pm

Fairmont
Manchester CD
101 Red River.

Using Anxiety to Find Your Inner Creator

Mar 14, 2020
10:15am – 10:30am

Fairmont
Congressional A
101 Red River.

Using Metrics, Risk & Feedback in Arts Marketing

Mar 16, 2020
4:15pm – 4:30pm

Fairmont
Congressional A
101 Red River.

Advertising & Brand Experience
Mentor Session
Session

Victor Lee (RXBAR): Mentor

Mar 14, 2020
9:30am – 10:45am

JW Marriott
Brazos Room
110 E 2nd St.

We Target the Ones We Love

Mar 15, 2020
11:00am – 11:15am

Fairmont
Congressional A
101 Red River.

What Evolving News Consumption Means for Brands

Mar 13, 2020
3:30pm – 4:30pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Why AI Can't Solve AI's Marketing Problem

Mar 15, 2020
12:30pm – 1:30pm

Fairmont
Manchester EFG
101 Red River.

Why Asian Americans Matter to Marketers Now

Mar 16, 2020
11:00am – 12:00pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Why Emotions in Advertising Matter

presented by The Advertising Research Foundation

Mar 17, 2020
11:00am – 12:00pm

Fairmont
Manchester CD
101 Red River.

Advertising & Brand Experience
Presentation
Session

Why Super-Forecasting Wins

Mar 14, 2020
11:00am – 12:00pm

Fairmont
Manchester CD
101 Red River.

You’re Just a Number and You F*cking Love It

Mar 14, 2020
9:30am – 10:30am

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

Your Future Self/Your Future Consumer

Mar 17, 2020
11:00am – 12:00pm

Fairmont
Manchester EFG
101 Red River.

Advertising & Brand Experience
Presentation
Session

You Win Some, You Lose A Lot, You Win Some Back Meet Up

Mar 13, 2020
3:30pm – 4:30pm

Fairmont
Violet
101 Red River.