What do you do when the issue you care about most has an image problem? To take one example: do a quick Google Image search for“cybersecurity.” It’s all hackers in hoodies and Matrix-style 1s and 0s that say nothing about the complex challenges decision-makers in industry and government are trying to solve. Partnering with global design firm IDEO, the Hewlett Foundation’s Cyber Initiative brought cybersecurity experts together with leading visual thinkers to research the problem and launch an open challenge for graphic designers to reimagine cyber imagery. This session will explore why effective visuals are critical for building understanding of a complex topic, how experts can best partner with creatives, and what it takes to change the visual language of a whole sector.