Meme creation is the currency of the internet — and clout. But who knew that something as advanced as augmented reality would play such a large role in the evolution of viral internet content? Today, millions of people around the world are using creative tools within platforms such as Snapchat to instantly transform themselves into culturally-relevant content. This panel will explore how social apps are increasingly tools for self-transformation, instant content creation, and putting yourself at the center of the next inside joke.
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