World of Meme Craft: Up Your Internet Game with AR


John Deschner

Condé Nast

Sophia Dominguez


Ellis Hamburger

Snap Inc

Meme creation is the currency of the internet — and clout. But who knew that something as advanced as augmented reality would play such a large role in the evolution of viral internet content? Today, millions of people around the world are using creative tools within platforms such as Snapchat to instantly transform themselves into culturally-relevant content. This panel will explore how social apps are increasingly tools for self-transformation, instant content creation, and putting yourself at the center of the next inside joke.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced