While everyone's attention is on how to deal with Millenials, the world is getting older. In Japan, 30% of the population is 65 years old or more; in the US, 50 pluses spend nearly $8 trillion every year; right now, Brazil has more grandmothers than grandchildren, with the 60-plus population outnumbering those with 5 years or less. Everywhere they are healthier than ever, starting businesses and tech-savvy. They are and feel invisible to companies and brands, while being the ones actually paying for the bills. The Longevity Revolution is silent and it has already started — is your company ready for this $15 trillion market? Understand what older consumers need, dream and desire and what are the biggest trends and opportunities to surf the silver tsunami.
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