The coming 3-5 years will bring great changes to the retail industry, as the lines continue to blur between the real and the virtual. In-store displays are becoming more interactive, virtual and customizable; retailers are increasingly using 3D to replace costly physical photo-shoots; and using VR and AR to plan store layouts to increasing merchandising effectiveness. All of this promises to add up to a more engaging, more social experience for consumers - and better performance for retailers. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail? Join Kevin O'Malley in conversation with XR pioneer Tony Parisi to explore the cutting edge of these developments.