The coming 3–5 years will bring great changes to the retail industry, as the lines continue to blur between the real and the virtual. In-store displays are becoming more interactive, virtual and customizable; retailers are increasingly using 3D to replace costly physical photo-shoots; and using VR and AR to plan store layouts to increasing merchandising effectiveness. All of this promises to add up to a more engaging, more social experience for consumers - and better performance for retailers. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail? Join Kevin O'Malley in conversation with XR pioneer Tony Parisi to explore the cutting edge of these developments.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.