Artists have long experimented with technology. Today, AI, VR, blockchain, and generative art are all drawing increased attention (just see Christie’s recent record-breaking auction of an AI artwork). Despite these advances, however, digital art remains a niche apart from the rest of the market.
How do we help build a market for this new art? Can blockchain be used to create scarcity and value, while also giving buyers a foundation of trust? Can individual marketplaces offer new opportunities to lease digital artworks so artists can retain partial ownership?
These questions are all part of a larger goal—to not only attract new collectors for these new media, but also to help build a more sustainable and inclusive art market overall for generations to come.