Art and design has always drawn influence from popular culture and the interactions between people. Has social media’s ferocious appetite taken this too far? Is it now dictating the way we design?
The rapid growth of image-based social media platforms has had a huge impact on the way we create. We have seen the language of our clients and commissioners change, but has it influenced art and design in its purest form?
Has the power of social media accelerated the rise of artists such as KAWS and Florentijn Hofman to prominence, and has it influenced their approach? Or has it merely provided them with a new outlet for amplification?

Is the tail wagging the dog or should it actually be celebrated in the furtherance of sharing design with a global market of fans and critics?