Level Up: Contextual Playlisting Driven by AI

The ultimate mobile device is the car. As more and more tech gets pumped into upcoming car models, automakers are accessing more information about its passengers than ever before. Location, time and cutting edge biometrics, like facial recognition and heart rate, are just samples of the type of contextual information that automakers are starting to leverage to deliver next-generation experiences. Learn how automakers are applying machine learning and AI to deliver next-generation entertainment experiences in the new connected world. The panelists will explore the promise of connected entertainment experiences and the starring role that entertainment will play in autonomous vehicles.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Scott Burnell
Scott Burnell

Ford Motor Company

photo of James Byun
James Byun

Gracenote, a Nielsen company

photo of Michele Laven
Michele Laven


photo of Amy Wang
Amy Wang

Rolling Stone

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge