Customers these days crave a personalized experience, but it has to be authentic. To do this, retailers must create a genuine connection with customers that starts with a common thread. The impact of motherhood, growing as female leaders, and the power of collaboration are just a few of the shared experiences this panel will explore during this session. These women will discuss how those experiences have led them to create communities and build brands that resonate with customers beyond just another place to shop for products.