By 2021, mobile gaming revenue is expected to exceed $100 billion — the size of today’s entire video gaming industry. The gaming community has the power to rally a younger demographic to tackle important social issues. The generations who grew up playing or watching competitive games are becoming adults now, and nonprofits are jumping on the opportunity to engage this demographic to assist their favorite philanthropies and causes. This panel reveals how the American Cancer Society and other nonprofits are partnering with mobile gaming platform Skillz to activate a younger audience to address social issues. With cancer as one of the leading causes of death worldwide, leveraging the unifying power of "Gaming for Good" is more imperative than ever.
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