Reimagining Artist Partnerships in the Digital Age
The digital landscape of social media and streaming services has changed the relationship between artists and their teams. Rather than binding artists to archaic recording contacts, a new model is emerging where entertainment companies can invest in talent in a way that is mutually beneficial for all parties. This relationship gives artists more autonomy over their work and allows for the company to act as a true partner. Fashion, Music, Lifestyle and Entertainment are increasingly intertwined in today’s cultural landscape; identifying the value and importance of each within an artist's brand is key to maximum exposure and focused growth.
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