Is Purpose Driven Marketing Going up in Smoke?

At a time when consumers demand social IQ from their brands, ad and marketing agencies and health conscious brands face a new challenge: social good or profits? As Big Tobacco rebrands itself an industry with a conscience under the slick disguise of e-cigarettes while continuing to heavily market and sell deadly cigarettes, America’s teen vaping epidemic is spreading like wild fire. A taboo kept most in the advertising world from working with the tobacco industry — but today they are being re-approached by Big Tobacco under new pretenses to work together again. Join leading experts in health, advertising, and marketing as they cut through the smoke and discuss the new challenges and opportunities of a cause-conscious economy and how brands, agencies and marketers can lead with their values.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Norman De Greve

CVS Health

Anne Elisco-Lemme

Duncan Channon

Steve Hamill

Vital Strategies

Robin Koval

Truth Initiative


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Advertising & Brand Experience