How Loaded Disrupted the Game Industry

Date TBA
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Mark Tanjutco

Loaded, LLC

Loaded, the leading management firm for many of the world's biggest gaming content creators and influencers, including Ninja, Shroud, TimTheTatMan, AnneMunition, CouRage, among many others, will present a look at the state of today's gaming culture, how we got here and where we are going. From predicting the disruption of gaming to facilitating some of the biggest brand and platform deals for their roster of talent, Loaded's Mark Tanjutco will walk through successful case studies to showcase how gaming has gone from niche to mainstream. He will also highlight the critical role that influencers, brands and content creation plays to capturing eyeballs and engagement.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session