A hit from an indie label looks different than a hit record from a major label. And, the same holds true for different genres and areas of the country or world. But, one thing remains the same — the goal is to maximize revenue potential. This discussion will show how data and machine learning can be applied to break a hit, taking into consideration the artist context, your target audience, their location and the goals desired. We will also discuss the current data landscape within the music industry, what you have access to, what you don’t and how to get what you need.