Embracing the Audio Underdog Story in a Sea of Big Music Brands

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In a competitive landscape of heavy hitters such as Apple, Sony, and Bose, how does an underdog brand connect with consumers without holding back? Approaching the space as the streetwear brand of audio tech, how can a brand deepen the way consumers connect with music?

With an agile, always on strategic approach, we will share insights on the importance of staying ahead of the curve, while creating a visceral experience that traverses beyond product. Moreover, we will bring to light how a brand defines their ethos and “North Star,” to help drive innovation within the consumer experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Beginner