Music City Pops

Nashville has long been known as Music City. But it’s mostly been tightly associated with country music. In recent years, Nashville’s scene has become more diversified. Jack White, Taylor Swift, The Black Keys and Sheryl Crow now call it home. Ed Sheeran recorded his last album incognito in the city and appeared at the Bluebird Cafe unannounced. Billie Eilish recently cut a live performance direct to vinyl at Jack White’s Third Man Records.

This panel explores why other genres have found fertile soil in Music City and what that promises for the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Charles Alexander
Charles Alexander

Outside The Box Music/Systemic Music

photo of Wes Davenport
Wes Davenport

Universal Music Group

photo of Bre Kennedy
Bre Kennedy

Bre Kennedy

photo of Laura Ohls
Laura Ohls


Primary Access
Music Badge
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Artist Wristband
Secondary Access
Film Badge
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