Music City Pops

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Nashville has long been known as Music City. But it’s mostly been tightly associated with country music. In recent years, Nashville’s scene has become more diversified. Jack White, Taylor Swift, The Black Keys and Sheryl Crow now call it home. Ed Sheeran recorded his last album incognito in the city and appeared at the Bluebird Cafe unannounced. Billie Eilish recently cut a live performance direct to vinyl at Jack White’s Third Man Records.

This panel explores why other genres have found fertile soil in Music City and what that promises for the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session