How a Scarf and Your Dog Can Sway the Internet

Date TBA
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What do signature scarves, sick memes, and a pie in the face after losing one of the biggest esports tournaments of the year have in common? It’s all part of the plan for radical entertainment and making the most creative content possible for a rabid army of loyal fans. Online content is not only fancy scripted videos, but it’s also viral moments like a team arriving for a match in designer bathrobes or having the office puppy take over the Twitter account.

This is the unconventional content that is ruling the internet today. Are you ready to entice your audience with offbeat content? Let’s think outside the box with G2 Esports Head of Creators Britanni Johnson. Discover why pushing the envelope in digital content is key to creating a sustainable brand in an exploding industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Beginner