Gaming Content and the Entertainment Flywheel

As gamers and gaming content continue to gain in both fan base and mainstream popularity, so too have the opportunities available to them. Acting, feature film cameos, animation, live touring, podcasting, voiceover, and books are now becoming the norm for the top talent. This becomes all the more important for marketers looking to deliver unique campaigns to a diverse audience. The more integrated into traditional media a gaming talent dives, the larger the opportunities grow for a marketer, and the more opportunities for creative product integrations grow for brands.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Game Industry sponsored by JBL QUANTUM

Level:

Intermediate