Career Success or Career Suicide: The Rise of In-Person Press

Date TBA
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Career Success or Career Suicide: The Rise of In-Person Press


This panel will discuss how media training and professional etiquette for artists can help shape their story, bring out their charm, and build lasting relationships that can open doors. Audible Treats forecast that in 2020 in-person press visits will become more of a hot commodity. Artists are thirsting to get their feet inside of important buildings so they can capture flex-worthy social media moments that validate their status as an artist. In return, press offices such as Luc Belaire, Instagram, and XXL have made their offices more interactive to encourage social media posts. The conversation would be focused on the basics of what to do and what not to do during album campaign mode and how that can help grow an artist from level 3 to level 7 with press opportunities. We would shine a light on the growing need for press tours in 2020 at every level and how the content created propels an artist's image. This panel would be geared toward mid-tiered artists and up.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session