Sales and Marketing Alignment

Date TBA
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Speakers

Erica Agrodnia

HubSpot

Katie Ely

HubSpot

Renee Hrabak

HubSpot

Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

Marketing and sales leaders will learn to align internal teams for scaleable growth. Attendees will identify and document sales and marketing's shared foundation and business goals and establish an actionable definition of their ideal buyer. Using this foundation attendees will develop the processes and content strategy necessary to close leads into customers. Some of these processes include defining and segmenting leads, outlining the hand-off procedure, and creating a sustainable approach for long-term alignment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session