Standing Out as a Cannabis Brand

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Cannabis brands have come a long way since the early days of legalization. Companies that invest in building CPG branded products are gaining recognition both within their markets and, in some cases, on a national level. As momentum for legalization builds, having a beloved brand is crucial to success, especially for those pursuing multi-state operations or launching in brand new markets.

To stay competitive in the race for shelf-space and consumer attention, cannabis companies must hone in on the right activities to build brand equity. Unbranded flower has become a commodity, especially in more mature markets, and brands that focus on creative ways to consume cannabis and distinct market preferences have an advantage. However, developing a noteworthy product is only the first step; a brand’s ability to lean on powerful branding and marketing, fulfill orders, and work with dispensaries (the gatekeepers to consumers) is what will separate them from the pack.

As CEO and co-founder of LeafLink, the cannabis industry’s wholesale marketplace, Ryan G. Smith has developed a unique perspective on the kinds of challenges startup brands and small businesses in the space may face. In this session, he will share his insight into what makes a cannabis brand stand out, and how entrepreneurs in new markets can learn from the groundbreaking consumer products that have risen to the top in recent years. He will also explain why attention to customer service and operational efficiency are strategically important, and how LeafLink is empowering brands to prioritize these activities and achieve success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ryan G. Smith
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