While there have been many improvements in transparency and fairness over the past decade for founders raising venture capital, there are still many gaps in the funding process that open the way for predatory investors, unfair deal terms, and unreasonable growth objectives.

In this thought-provoking session, two longtime investors propose a ‘New Code of Conduct for Venture Capitalists’ to use with entrepreneurs. One where deals are structured to completely align interests so that it is impossible for investors to make money without founders doing so as well.

One where everyone involved in the business is focused on creating the most possible value in the business. And one where basic professional behaviors, such as transparency and inclusiveness, are part of everyday operations.