Building Products People Love with Product Marketing

Speakers

With 65-90% of tech products failing to deliver, how do you know what to build for your customers? Former HomeAway CTO, Ross Buhrdorf explains how he uses product marketing in his newest venture Zenbusiness to help over 20,000 small business owners improve their odds of success when building a business. With over 25 different products for small business owners available, how did ZenBusiness determine what products to build and ensure their success ahead of time?

Ross will be interviewed by his co-founder and the Director of Product Marketing at ZenBusiness, JC Glancy.

After this session, you will be able to walk away with actionable steps that you can take in your own business to increase the odds of your product success.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Startups
Level: Intermediate