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It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a condition we refer to as “liquidity”. In this Spotlight session, you’ll learn how embracing this technology has helped media teams be more efficient and uncover fresh insights. You’ll also learn tips to increase liquidity in your own advertising across four dimensions; placement, audience, budget and creative.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.