Liquidity: Power your Advertising with Machine Learning with Facebook Blueprint

Date TBA
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Speakers

Isadora Coelho

Facebook

Martha Peña

Facebook

Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a condition we refer to as “liquidity”. In this Spotlight session, you’ll learn how embracing this technology has helped media teams be more efficient and uncover fresh insights. You’ll also learn tips to increase liquidity in your own advertising across four dimensions; placement, audience, budget and creative.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session