Branding Workshop: Develop Your Brand Strategy & Voice

Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.
By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.
In this workshop, we will talk through the strategic & creative elements of branding including how to define and position your brand in the marketplace, how to tell a compelling brand story, how to create an audience persona, and how to build a powerful and impressive online presence.
Please come to the workshops with a laptop or notebook/pen. Students will gain the most from this workshop if they have a business or brand they are actively developing and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Rachel Denton
Rachel Denton

Civitas Learning

photo of Candice DeRiso
Candice DeRiso

Beckmann Collaborative

photo of Meredith Gonsalves
Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge