College radio has the resources to be effective and the freedom to be eclectic. They can increase ticket sales, merch sales, streams and social media for even the smallest artist, because no matter the size, every station's audience values new, exciting and excellent over preexisting metrics.

The people who make college radio happen have a unique perspective on their market and on music. So how can how can promoters, artists, and other industry professionals connect with them to best utilize this? And how can college radio stations utilize their expertise to support new artists, promote themselves and, crucially, remain a key piece of a developing artist's story?