SXSW College Music & Radio Day: Breaking Artists at College

College radio has the resources to be effective and the freedom to be eclectic. They can increase ticket sales, merch sales, streams and social media for even the smallest artist, because no matter the size, every station's audience values new, exciting and excellent over preexisting metrics.

The people who make college radio happen have a unique perspective on their market and on music. So how can how can promoters, artists, and other industry professionals connect with them to best utilize this? And how can college radio stations utilize their expertise to support new artists, promote themselves and, crucially, remain a key piece of a developing artist's story?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Stefanie Bannister
Stefanie Bannister

Bayonet Records

photo of Michael Crino
Michael Crino

Red Light Management

photo of Harlan Kelly
Harlan Kelly

Secretly Group

photo of Dawood Nadurath
Dawood Nadurath

Terrorbird Media LLC

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge