This discussion will focus on business differentiation in a competitive marketplace and what defines a sustainable growth strategy. Led by The Orchard’s Chief Operating Officer, Colleen Theis, the session will touch on strategies for launching and growing a media-focused business, avenues for funding, and how to set realistic and sustainable growth metrics and pivot in real time. We will look at case studies such as The Orchard, a global music distribution and artist & label services company, and how it evolved from its inception in 1997 to respected industry leader operating in over 40 territories worldwide, as well as early and mid-stage companies operating across the industry. The session will address turning ideas into reality, setting expectations, taking risks, managing healthy company growth and client acquisition, and maintaining margin and revenue goals.