Cannabis Branded: Escaping the Stigma of Prohibition

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Tim Moxey


Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

We live in a branded world where many of our perceptions of an entire industry are informed by our favorite brands. As cannabis prohibition begins to crumble in the face of growing support for legalization, cannabis brands have a responsibility to represent what a world with regulated cannabis should look like. 

How can first movers support the legalization movement through the creation of brands that help normalize cannabis consumption? How should brands approach cannabis education and advocacy in a constantly changing legal environment? What role can product innovation play in helping normalize cannabis consumption? 

Join founder and entrepreneur Tim Moxey as he discusses how brands can help roll back the war on drugs and support the ongoing legalization movement. Tim founded the herbal cannabis brand Mr. Moxey’s, the hydration tablet brand nuun and the triathlon wetsuit brand blueseventy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Beginner