Winning Ad Models for Artists, Brands, & Agencies

Speakers

Kareem Ameen

Cadreon

Nick Palmacci

tmwrk

Terry Stanley

Adweek

When Youtube, Google, Facebook and more introduced game-changing online advertising tools like programmatic, pre-roll, and ad words - this unintentionally drove the artist community farther than ever from the major brands investing in their likeness.

In this discussion, we will discuss how we can bring them back together again and unlock which new tools and platforms truly allow brands and artists to collaborate with artists to seeing a larger chunk of the revenue share. This session will also showcase a real-time case study that shows the power of targeted ad campaigns on YouTube and Flighthouse.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate